Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
-
Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
-
Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
-
Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
-
Number of Listing Ads Views
-
Number of Landing Page Views
-
Number of Listing Inquiries
-
Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
-
Professional Photography
-
Full Property Tour Video
-
Highlight-Feature Social Posts
-
Marketing Narratives Written for Landing Pages, MLS & Syndication
-
Featured Property Landing Page
-
Facebook Creative (Copy, Design & Video)
-
Instagram Creative (Copy, Design & Video)
-
YouTube Creative (Copy & Video)
-
Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Deepak Chauhan
Deepak Chauhan is a committed full-time focused on Probate Real Estate. He is a Certified Probate Real Estate Specialist (CPRES) and a Certified Probate Specialist by the California Association of Realtors (C.A.R.). He represents Probate Sellers, and occasionally I help the Probate buyers. The conditions of some of these properties are challenging. He offers an endless number of resources to probate clients, service people, appraisers, auctioneers, contractors and handypersons, trash haulers to attorneys, C.P.A.s, and knowledge and experience to make your challenges less painful as possible.
Personal Representatives often are overwhelmed with the processes and protocols. He serves the clients with empathy, reverence, and respect. His clients feel they are valuable, and he is there to help and rescue them from frustrations and difficulties. Delays related to Covid-19 were brutal on the petitioners. Now things are getting better, and he has the tools and resources to help them, so they don't have to do multitasking.
He is a Graduate of Real Estate Institute (G.R.I.) from the National Association of Realtors. In addition to Master Certified Negotiations Expert designation, and he has multiple Probate Specialist Certifications from very experienced coaches. He is always grateful to his coaches and mentors. He has more than a dozen other Real Estate accreditations and Certifications by the National Association of Realtors. Besides, he holds a Mortgage Loan Originator License by the Nationwide Multistate Licensing System & Registry (NMLS) (aka Loan Officer) and Licensed by C.D.I. (Department of insurance) only to complement his clients’ needs with the best possible loan rates, costs, and services. His special credentials related to the real estate industry help provide better tools and oversight to protect his clients' interests. He can foresee how is clients, and lenders, and other vendors handle prospective buyers.
He is extremely focused on how he can save his clients money and time. He negotiates ahead of time with all service providers for their best prices, so there are no last-minute battles for his clients. He knows how many processes can run simultaneously, so the personal representative does not have to fall behind on their schedules. He has good relations with attorneys and CPAs; now and then, he can connect his clients with these high-ticket professionals if his clients want a first or second opinion on their issues. Understanding the needs of his clients is his second nature. He is always ready to find what is best for his clients.